inbox orange - email marketing, lexington, ky

Email Marketing Strategic Development
As your partner in email marketing we will strategize to determine your marketing goal, identify your audience, message and frequency of emails. We guaranteed open communication and a monthly meeting to measure your results, adjust segmentation and strategy due to the behavior of your targeted audience.


List Building and Management

To eliminate SPAM, we are a permission based email marketing firm. Quality email addresses versus quantity is most valuable. Through our strategy session, we will identify creative and appropriate methods to obtain, build, manage and segment your targeted email list. A clean list ensures maximum efficiency with your email campaigns.


Email Engagement and Deliverability

Engaging your customers with relative and timely information is very important. You will have five to eight seconds to engage your customer. Our process will address four major areas to drive higher engagement: past behavior, relevancy, frequency and creativity. We follow a checklist and can conduct an A/B split test with a smaller audience to measure your results before your campaign is fully released.

Our service providers have some of the highest deliverability rates in the industry. We work with white listed ESPs, which means they have a good relationship with ISP’s to allow incoming emails not to be flagged as SPAM.


Content and Copy Writing Services

To keep your audience engaged, you must have relevant content and if you are like most, building that content may seem challenging or overwhelming. We have suggestions to make this task easy for you. If writing is not your strength or time is an issue, we have a staff of copywriters available to assist.


Email Design

Our creative staff of graphic designers will create email templates based on your needs that are consistent with your brand and marketing plan. Examples may include: newsletters, sales promotions, company PR, special events and triggered emails after an event happens (engagement) to maintain and build a relationship.


Real-Time Reporting

One of the true benefits to email marketing is the ability to measure your results. Inbox Orange can provide you and up to four others with a private access code to analyze and print reports at your leisure, 24 hours a day.


HTML Services

A successful email marketing campaign must be backed by an effective website. If your website needs a little fine tuning or a face lift, our staff of html developers is available to offer their creative and talented services.


Pricing

Your email marketing needs are as unique to us as your individual customers are to you. Because of this, we can only offer an hourly pricing schedule. A proposed estimate will be provided after our initial meeting and we have a better understanding of your needs.

  • Email Marketing Strategic Development :: $85 / hour
  • Email List Management :: $85 / hour
  • Graphic Design Services :: $85 / hour
  • HTML Advanced Services :: $100 / hour (minimum)
  • Advanced Copy Writing Services :: $85 / hour