Dear Friend, YOU RULE! Inbox Orange has adopted the SUBSCRIBERS RULE!  philosophy developed by our e-mail service provider, ExactTarget.  We're implementing this program with our own subscriber base (you) and we've already begun to lead our clients down the same path to a successful one-to-one marketing program and ROI!   The SUBSCRIBERS RULE! philosophy is built upon three simple directives: Serve Individuals Honor their unique preferences with regard to communication, channel, content and frequency. Deliver timely, relevant content that improves their lives. We've made it easy for you to learn more by creating a series of workshops to be offered here in Lexington.  January 13, 2009 kicks off our first of three "hands-on" workshops titled "Getting Started" that will lead you through the development and implementation of a successful e-mail marketing program. View Workshop Details We also suggest that you bookmark the SUBSCRIBERS RULE! website.  It's packed full of valuable information, like this article:  Why E-mail Marketing Segmentation Matters This Holiday Season. Go here to view a crazy, but fun, video that ties it all together. Reserve the Date! January 7, 2009, 4 - 7p It's our 1 year anniversary and we're planning an exciting event!  Be on the lookout, your personal invitation will arrive soon.

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