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Case Study: Prevent Child Abuse Kentucky :: A Re-engagement Campaign
The Basics
Prevent Child Abuse Kentucky (PCAKY) is currently sending out emails to a single mailing list which consists of more than one target audience. With a rate of around 70% of their audience currently unengaged, PCAKY realizes that much of their information is missing the target and needs to be tailored toward the interests of their subscribers. Inbox Orange is working with PCAKY to create a re-engagement campaign to differentiate their audiences. Follow along on the Inbox Blog as this re-engagement campaign develops.
Read the first blog post: Ask Your Audience
Case Study: Bluegrass Hospitality Group :: Focus on Loyalty
The Basics
As an independently-owned restaurant group, The Bluegrass Hospitality Group (BHG) serves up their signature over-the-top hospitality at six original concepts: Malone’s Prime Beef Steakhouse; Sal’s Chophouse, both casual and sophisticated; Harry’s Bar and Grill, a favorite haunt of the horsy set; Aqua Sushi, the freshest in town; Drake’s, a place where value meets good times; and Regatta Seafood Grille & The Boathouse, serving a scrumptious lakeside menu with a relaxing view. The handsomely appointed Malone’s Banquets facility serves groups from 10 to 350 in style. BHG, located in Lexington, KY is owned and operated by Bruce Drake and Brian McCarty.
Download the entire Engagement case study
Coming soon:
Case Study: Keeneland:: Terrific Response, Right Out of the Gate
We’ve partnered with one of the nation’s top thoroughbred racing tracks for Text (SMS) Marketing to provide targeted and immediate relevant messaging to customers. Patrons of the track can text ‘novice’ or ‘advanced’ to receive customized tips and other information, or text to make dining reservations while they’re at the track. Look for the full story and results of this innovative program, which is currently in progress.
More case studies are being being developed—check back for updates.
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